The Doer

The Doer was born out of the idea of taking our line of everyday clothing one step further. The collection is designed for those looking to “get stuff done” wearing durable, functional garments that last over time and work in various contexts. You’ll be able to wear them as you bike to work, coach you kids’ soccer team, do some gardening, go for a walk with your dog, re-paint the livingroom or perhaps get started on your next diy-project. Simply put, you’ll be able to wear these pieces as you go about most activities, meaning you’ll be looking put together without having to worry about getting changed each time you take on a new project. The Doer is the perfect everyday or weekend uniform to wear as you take on all the things that make up life.

The collection features four distinctive pieces: traditional carpenter pants, a chore jacket, a bib overall, and a padded vest. The style, shape and blue colour of these pieces were inspired by the traditional Swedish workwear look including boxy overshirts and functional trousers covered in pockets and made of durable materials. To give The Doer a somewhat softer look, but ensure durability, all products are made in 100% organic ripstop cotton. As the name indicates, this makes the material especially resistant to rips. In other words, it’s ideal for all the wear and tear that life entails - whether that be gardening, handcrafting or going to the supermarket.

Manufactured in Borås, Sweden, by NOMS - a supply chain service dedicated to sustainable, responsible production - The Doer reflects our unwavering commitment to just that. Leveraging a unique model and cutting process, NOMS achieves a single-piece flow in mass production, optimizing material utilization rates beyond industry standards.

How will you embrace The Doer in your daily pursuits?