Grandpa x Hush Puppies
It all began with Grandpa and a pair of slippers...
The word grandpa probably evokes many different associations depending on who you ask. For us, it will always remain closely tied to what we do. With this in mind, an idea began to take shape and we set out to create something that embodied the essence of the word “grandpa” in every possible way. The slipper became our starting point and we are now thrilled to be launching a limited-edition collection consisting of three products that truly reflect the spirit of our brand, and potentially also some well-dressed grandpas out there.
Stepping into this project with the slipper in mind, there was no question about who we wanted to collaborate with. Hush Puppies have been synonymous with comfort since 1958 and their mission to provide relief for “barking” dogs - a playful term for sore feet - has made them a global leader in comfort footwear for decades. Rumour even has it that style icons like Elvis and Princess Diana wore Hush Puppies.
Rocking the slipper does of course require some equally good loungewear (or Elvis-level hair) and so we have, together with Hush Puppies, created a collection that includes a slipper, pyjama pants and a pyjama shirt. Each piece features the iconic Hush Puppies logo as well as a paisley print, exclusively developed by Grandpa. Similar artwork, or collaborations within Scandinavia, have not been done by Hush Puppies before - and so we’re especially proud of our work together.
The slippers, crafted in Spain, feature an upper part made in 100% organic cotton and comfortable, eco-friendly PVA soles. The pyjamas, made in Portugal from 100% organic cotton, offer a relaxed fit with a straight-leg design.
